The Banff Centre’s new brand aims to be current and contemporary

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The Banff Centre has rebranded and has a brand new name, that better reflects the Centre as an arts hub, a place for creativity, leadership and training. “We wanted people to see themselves in the new name,” CEO Janice Price says. The new name is now Banff Centre for Arts and Creativity and the Centre has also released a new strategic plan for 2016-2021 along with a whole new branding scheme. The plan includes a dedicated public arts program, a world-class public presenting series,

The plan includes a dedicated public arts program, a world-class public presenting series, the development and introduction of a dedicated cultural leadership program, a commitment to be a centre of excellence for Indigenous arts and leadership programs and a long-term plan for the investment and stewardship of the Centre’s campus infrastructure.

Price is really excited about building on the Centre’s foundation and respecting what as been done while striving to makeĀ things contemporary. “We chose to follow the artist, and see what it is that they needed,” Price explains, “They are usually ahead of us.” The Centre is focused on having a balance between cultivating a place to grow for artists but also serving audiences.

“We want to be current and contemporary.”

More information about Banff Centre for Arts and Creativity’s new strategic plan is available online.

 

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